In collaboration with Leo Burnett Azerbaijan, I contributed to the rebranding of Baku Taxi, the national taxi service overseen by The Ministry of Transport. With a rich history rooted in the city, Baku Taxi sought a visual identity that would honour its heritage while embracing a modern, urban aesthetic.

The new brand identity blends a minimalistic design approach with local historical elements. The logo artfully combines visual motifs from the iconic castle walls of Baku’s Old City and the recognizable taxi checkers symbol. This fusion reflects the city’s cultural heritage, symbolizing a bridge between the past and present, while embodying reliability and forward-thinking service.