BACKGROUND

Nizami Boutique House is a premier residential project by PMD Group, situated near Baku’s historic Old City. It offers an elegant blend of modern luxury and cultural heritage, with each uniquely designed apartment tailored to reflect the distinct preferences of its residents. Embracing Baku’s evolving cityscape while honoring its rich traditions, Nizami Boutique House encapsulates the essence of sophisticated living with breathtaking views, creating a harmonious balance between the city’s past and its contemporary standards.

OBJECTIVE

Develop a video that presents Nizami Boutique House as a premier residential destination, intertwining the historic essence of Baku with modern luxury. The video should position the development as an aspirational choice for 35+ buyers who value a seamless blend of nostalgia and contemporary living.

IDEA

The video for Nizami Boutique House brings to life the enduring spirit of Baku, showcasing how friendships, traditions, and memories transcend time and are seamlessly reflected in the residence’s design. Through a touching story of childhood friends reuniting, the video symbolizes the way this development preserves the city’s historical community values while offering residents modern luxury living. Featuring renowned travel journalist Azer Garib, known for his deep connection to Baku’s cultural heritage, the narrative elevates Nizami Boutique House as more than just a home—it’s a place where personal histories and the city’s evolution converge in harmony.