ESPRESSO CLUB

Client:  Espresso Club  (Azerbaijan)

Agency: Leo Burnett Azerbaijan

Role: Art Director, Creative Consultant

Espresso Club Azerbaijan is a local coffee shop that redefines the coffee experience in Baku with a modern and quality-driven approach. Utilizing state-of-the-art coffee machines, the brand aims to deliver an exceptional taste experience that appeals to both seasoned coffee enthusiasts and newcomers.

The logo embodies the brand’s commitment to modernity and quality. Featuring clean typography with rounded forms that evoke coffee beans, the logo reflects a contemporary aesthetic aligned with the café’s innovative approach and minimalist interior. This balance of simplicity and symbolism reinforces Espresso Club’s identity as a fresh, sophisticated destination for high-quality coffee.

The brand identity extends into two custom-designed patterns that enhance the visual language. The first pattern is logo-based, creating a cohesive and branded look across various applications. The second pattern draws inspiration from local ornamental designs and serves a dual purpose: appearing as steam or coffee depending on the context, further connecting the brand to its cultural roots while emphasizing its modern twist.