IT'S FINGER BITIN' GOOD
CONCEPT
Creative Direction
TASK
Create a Halloween-themed campaign aimed at increasing brand engagement and driving foot traffic among the 18-34 age demographic. The campaign should leverage billboards and themed in-store enhancements to boost customer visits during the Halloween season.
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​The campaign reimagines KFC's classic slogan to align with the spooky theme of Halloween.​
Using a visual strategy inspired by 1980s horror aesthetics, vivid billboards depict KFC consumers transforming into monsters, that can't help but to crave more. The imagery is designed to cut through the advertising noise, drawing consumers into the fun of the season.
IDEA
To further immerse customers in the Halloween theme, KFC enhanced its in-store experience by installing blue and red lighting within their restaurants, aligning with the eerie and suspenseful ambiance of 1980s horror aesthetics featured in the campaign. These atmospheric lights transform the usual dining environment into a retro Halloween-themed setting, perfect for the social media-savvy demographic targeted by the campaign.
