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Client: Duplex Cafe

Agency: FABR!CA

Role: Graphic Designer

Duplex Cafe offers a blend of lively gatherings and quiet moments, with an ambiance enriched by warm wood textures and soft lighting. The logo captures this atmosphere with a stylized tea cup emitting playful, almost magical steam lines, symbolizing warmth and a touch of wonder. The sturdy Baltica typeface complements the icon, combining structure with an inviting roundness. The interplay between the organic curves and grounded form reinforces the ‘duplex’ concept—a space for both connection and reflection—encapsulating the essence of Duplex Cafe in a memorable identity.

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Client: Zeytun Restaurant

Agency: FABR!CA

Role: Art Director

Nestled by the Caspian Sea, Zeytun Restaurant’s identity captures the essence of Azerbaijani culture fused with modern sensibilities. The logo’s design—a stylized “Z” interwoven with olive-inspired forms—serves as a visual poem, speaking to the restaurant’s name (“Zeytun” means “olive”) and its commitment to tradition. The flowing lines mirror the sea’s gentle waves, anchoring the design in its coastal setting. It’s a mark that balances form and function, inviting patrons to experience a space where heritage meets contemporary taste. The result? A multilayered brand narrative.

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Client: Wheelchair Friendly Solutions

Agency: J89

Role: Art Director

WFS, a company specializing in the production and installation of portable ramps for wheelchairs, has a logo that seamlessly blends functionality with subtle human warmth. The centerpiece is a stylized wheelchair icon, where the bottom curve depicts both a wheel and a smile—a nod to the positive impact the company has on its clients’ lives. This subtle detail adds a touch of optimism, symbolizing the company’s dedication to creating accessible and welcoming spaces. The bold, clean typography reinforces reliability and trust, while the blue color palette evokes a sense of security and openness. This design goes beyond visual identity; it represents a commitment to accessibility, making mobility feel approachable and empowering.

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Client: Ina Pinzaru

Agency: FABR!CA

Role: Art Director

The logo for an interior designer Ina Pinzaru merges name recognition with personal branding. The intricate lines of the monogram embody both the designer’s name and the fluid elegance of natural forms, reminiscent of organic design elements. This interplay between structured typography and line composition reflects Ina Pinzaru’s approach—where precision meets creativity, and nature inspires interiors.

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Client: Stylash Beauty Studio

Agency: J89

Role: Graphic Design

The logo for Stylash, an eyelash beauty studio, is a celebration of elegance and empowerment. The flowing script typography embodies the meticulous precision and personal touch associated with the studio's services. The yellow stylized lashes above the name evoke both the glow of sunlight and the regal shape of a crown, symbolizing confidence, radiance, and the uplifting sense of beauty that comes from self-care.

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Client: AG Talent+Consulting

Agency: J89

Role: Graphic Design

The logo for AG Talent Agency embodies bold professionalism with a modern and dynamic approach to the entertainment industry. Dominated by the “AG” monogram, the design communicates strength and confidence—qualities essential for a talent firm. The geometric simplicity of the typeface reflects clarity and directness, while the sharp, angled magenta bar adds a touch of creativity and energy, reinforcing the brand’s innovative spirit.

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Client: Opera Lounge

Agency: FABR!CA

Role: Art Director

The logo for Opera Lounge embodies modern elegance and minimalism. Geometric letterforms with rounded edges convey smoothness and flow, mirroring the lounge’s ambiance and interior design elements. This cohesive design invites patrons into an atmosphere of upscale relaxation and stylish sophistication. Following its launch, the brand quickly became well-known in the city, cherished as a go-to spot for business lunches and relaxing evenings.

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Client: HP Renovations

Agency: J89

Role: Graphic Design

The logo for HP Renovations embodies professionalism and technical expertise. The bold “HP” monogram, with its diagonal striping, evokes the depiction of walls in architectural plans, symbolizing the company’s engineering expertise. The repetition of “HP Renovations” surrounding the design mimics a construction site ribbon, reinforcing the brand’s dedication to safety and order. Set against a deep navy background, this identity exudes trust and stability, making HP Renovations a cherished name in the industry for its dedication to high-quality craftsmanship.

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Role: Graphic Design

HOTMODERN is an Instagram project dedicated to sharing the works of modern art and design. The logo embodies this mission through its clean, geometric forms—a balance of bold vertical lines and a single circle, evoking a symbol of almost extraterrestrial origin. This minimalist design serves as a visual statement, reflecting the project’s commitment to showcasing works that are ahead of their time.

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Client: 502 Lounge & Cinema

Agency: FABR!CA

Role: Graphic Design

The logo for 502 Lounge & Cinema was tailored for a venue that intertwines social relaxation and cinematic experiences. The custom typography of “502” is designed with sleek, geometric lines that suggest modern architectural influences, while subtle breaks in the numerals evoke the play of light and shadow, reminiscent of the cinematic and lounge ambiance. This identity communicates a space that’s both contemporary and inviting, making 502 Lounge & Cinema a standout destination for stylish evenings and immersive entertainment.

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Role: Graphic Design

The logo for EDEN, created for my thesis project on the first AI talent agency, embodies the futuristic nature of the idea. The blend of open spaces and defined lines, suggests a new frontier in talent representation, aligning with EDEN’s mission to introduce a modern, AI-driven perspective to the industry.

© Amir Javad, 2024

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