AGONY
CONCEPT
Creative Direction
TASK
Develop a campaign aimed at engaging socially conscious individuals, activists, and philanthropists who are deeply driven by humanitarian causes. The campaign should establish an urgent, emotional connection with the plight of children affected by war, emphasizing the psychological trauma they endure. Through creative storytelling and innovative visuals, the campaign must highlight the importance of immediate action, inspiring the audience to contribute through donations, advocacy, and amplifying the campaign’s reach.
IDEA
The “Agony” campaign is a creative advocacy initiative that utilizes AI-driven visual storytelling to highlight the deeply embedded psychological trauma faced by children in war zones. Unlike traditional advocacy efforts, this campaign processes the personal narratives of war-affected children through AI, transforming their stories into abstract visual representations. These images encapsulate the children’s inner worlds, evoking the profound emotional and mental struggles they endure.​
The abstract visuals are always accompanied by the child’s personal story and a clear statement that they were AI-generated based on that narrative.
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This approach is designed to forge a profound empathy, as viewers are not only exposed to the child’s appearance and story, but are given a glimpse into the traumatic movements of their soul—their agony.
